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Posted by John

January 22, 2008

Between the numerous pieces of Swedish named furniture I’ve owned (or still own) and my collection of complimentary allen wrenches, there have been plenty of times in my life when I felt like I practically lived in IKEA. I’m sure plenty of you can relate. Especially if your name is Mark Malkoff.

On January 7th, Mark took this notion to the extreme and literally moved into everyone’s favorite meatball-servin’ furniture store. As the comedian documents on his website, he was granted permission to live in an IKEA in Paramus, NJ for six days while his New York City apartment was fumigated for roaches. And this is apparently not his first PR stunt, he’s also known to have visited all 171 Starbucks in Manhattan within 24 hours (which makes me doubt the truth behind his “fumigating” excuse).

Mark in Ikea

Cockroaches or not, it’s definitely an amusing story. If you’ve got a tolerance for overacting, there are plenty of videos to browse on his website. But if you’re like me, you may be better off reading the story here. Either way, I’ve got to hand it to the guy: this is one gimmick that’s hard to ignore.

Maybe I’ll call Target and see if they’re interested in hosting me and Sherry for a little while. We wouldn’t even need to pack any clothes.

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