IKEA Tells It Like It Is
Newsflash: Home is the most important place in the world. At least, that’s what IKEA is telling me.
Apparently IKEA just completed a “landmark study” where they surveyed Americans to find out what our homes mean to us. The study is peppered with some interesting facts - like that the #1 bedroom activity for Americans is watching TV (not you-know-what) but has also revealed that 92% of Americans (including us) believe that home is the most important place in the world. You can still add your two cents to the survey here.
And to make some profit off the study, IKEA has adapted it into a coffee table book and documentary both named “America at Home.” The preview of the book online is pretty interesting, actually, and I’ll admit it’s kinda cool that you can customize the cover with a personal photo.
Not sure what’s up with the documentary, but they’ve posted some short clips of real people talking about their weird, I mean, real homes. I was particularly entertained by this clip and what I will generously call a “canine chic” decorating style. We love little Burger, but someone please stop me if this happens to us. (Oh, and for some reason the video plays two times in this YouTube version.)
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Comments
That was disturbing on many levels! I’m not sure if I’m more upset by all of the pink clutter, the part where she treats her dogs like people, or the giant scary neck tie and fro’. We have 4 dogs and even have a “dog room”, but now I’m feeling much better about my own dog craziness.
I’m glad I wasn’t the only one weirded out by this lady. I think we’re all allowed a little bit of dog craziness, but she takes it beyond an acceptable level.
They do look like cute dogs. Just not embroider-on-a-pillow cute.
Gràcia, I hope this doesn’t affect your opinion of Americans!
-John
I have the book, America at Home. I got it at B & N about a month ago. Not every home is what I would consider “inviting” but everyone has a different idea of home. The photos are cool and the snippets about the people who live in each house are very interesting.
OMG, I don’t want to be rude, but saying “now that I have children” when there are no human children around is disturbing. Yes she looks happy, but she also looks like she’s trying to fill some kind of void in her life. Animals are cute and faithful and all, but treating them like people (or better than people) is just weird. But hey, if she’s happy, good for her!
I absolutely adore you guys! Your perky and accessible design advice brightens up my day! I had to come out of lurking to let you guys know how much I appreciate you - and how much I appreciate this AWESOME video! I have informed all of my friends to send me a RED ALERT if I start talking about my pets, excessively, in public, especially to people I have just met… ESPECIALLY at conferences… and to ensure that I never (again) begin a powerpoint presentation with a photo of my dog!
ha!
You guys crack me up.
Glad you came out of the woodwork to share your thoughts, Dana. We love being appreciated. :) And promise us you’ll give us the same red alert if go over the edge with our Burger references.
Happy Memorial Day, everyone!
-John
this woman gives all those crazy cat ladies out there a run for their money - but I have to admit, she looks very happy being the crazy dog lady. . .